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Julie Powers Design a fresh approach to design

Skills

Brand Design, UX & UI Design, Creative Direction, Responsive Design, Concepting, Project Management, MAC Proficient

Tools

Adobe Creative Suite, HTML, CSS
Experience with Content Management Systems, Adobe Flash, JavaScript, jQuery

Professional Experience

CA Technologies Inc. | 9.2013 – present
Senior Brand Designer within the current rebranding of CA Technologies, Inc. Create and implement the new look and feel. Work to expand brand guidelines to cover all areas of business and formats. Design and develop tradeshow and booth designs, targeted marketing campaigns, web graphics, email design and templates, Internal and external collateral design and templates, event design and promotional graphics. Work with management, executive management to ensure the brand is represented correctly and consistently across all parts of the business worldwide. Work to create greater awareness, reach target audience, and accurately tell the “brand story”.

TechTarget | 1.2012 – 8.2013
Interactive Design Manager for a portfolio of seven websites. Responsibilities include: sole creative direction across all sites, developing smart online visual communication, solving design obstacles, and managing the process from start to finish. Building microsites, landing pages, and designing advertisement creative for clients. Design special editorial sections, HTML & CSS coding, creating and revamping different parts of the websites using feedback from A/B testing to create a better UX.

Accomplishments: The design and build of TechnologyGuide.com from conception. From wireframes to page layout and design. Creating new ways for the user to navigate to different sections of the site to increase page views. Designed the site to accommodate different user devices through responsive design. Worked with companies such as Dell, Sony, Lenovo, HP, Kodak on building out custom advertising packages.

TechTarget | May 2010 – Dec 2011
Interactive Web Designer lead the creative direction and design for TechnologyGuide Media Group. Responsibilities include conceptual development, redesigning different parts of the websites to provide a better UX, better UI and ease of use on sites. Managing multiple projects under tight deadlines with a high attention to detail. Taking these sites to the next level by keeping current with industry design trends.

Essinger Sullivan Inc. | 9.2007 – 12.2009
Graphic Designer designing a wide range of projects including website design, brand identity development, advertising, collateral, direct mail, trade show visuals, and online marketing. Clients included Charles River Conservancy, Boy Scouts of America, Red Hat, and Harvard Vanguard.

Jones Lang LaSalle | 7.2006 – 9.2007
Graphic Designer & Project Manager responsible for design and implementation of complete on-strategy communications packages digital and print for brokers to develop business. Clients include Boston Medical Center, National Grid, and NorthPoint.

Guarino Design Group | 7.2004 – 2006
Graphic Designer designing a wide variety of collateral materials for various clients. Projects range from website design, web banners, email marketing, posters, invitations, brochures, and logos. Clients include Cambridge Brewing Co., SEi Companies and Goody Clancy.

Freelance Designer
for corporate and non-profit clients, B2B and B2C. Projects include marketing materials, website design, advertisements, email design, and logos. Examples of clients include John Hancock, National Kidney Foundation, and WGBH Education.

Internships

The Art Institute of Boston, Boston, MA | 9.2003 – 5.200
Hill Holliday, Boston, MA | 6.2003 – 9.2003

Education

Web Design Certificate
Boston University, Center for Digital Imaging Arts, Waltham, MA | 2009 – 2010

BFA Graphic Design
The Art Institute of Boston at Lesley University, Boston, MA | 2000 – 2004